Understanding Business & Management
Business Fundamentals for Managers

Listen to the Sneak Peek
Audio Recordings from the Course

From Book 1 - Sneak Preview Rant on Business What are businesses for? Are successful businesses ruthless and unfeeling? Are successful businesses in it for themselves? Could it be that good businesses actually help you? Press to Listen 8 minutes Right Click Here to Download the Recording and select Save Target As... Right Click Here to Download the Transcript and select Save Target As...

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From Book 1 - Sneak Preview The Only 2 Ways to Grow Your Business Bringing in Business: There are only 3 ways to bring more money into your business Maximizing Profits: There are 2 things you must control if you want to keep some of that money Press to Listen 9 minutes Right Click Here to Download the Recording and select Save Target As... Right Click Here to Download the Transcript and select Save Target As...

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Also in Book 1 Understanding Business & Management Why Businesses are in Business - People helping People Why People Buy Things Why People Get Help How People Go About Finding Solutions How Business is Organized to Help Provide Solutions The Only Two Ways to Grow a Business Driving Top Line Growth Driving Cost Control Top 3 Ways to Shrink a Business Basic Measurements - How do we know if we are succeeding? Basic Business Organization See things from a customer's perspective The customer purchasing process How business is designed to help customers get what they need Ensuring the business side is taken care of The 4 major aspects of every business and every team

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Book 2 Basic Business Cycles Daily Business Cycle: Sales, Orders, Fulfillment, Support The Sales Cycle The Operations Cycle The Roll of the Orders Team The Roll of Customer Service All 4 instructional books in the Understanding Business & Management series are included with your Business Sense for Managers training, along with companion audio recordings on key concepts.

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Book 3 Increasing Sales The Definition of Business Growth The 3 Growth Strategies You Must Know How to Get More Customers Traditional Lead Generation Internet Lead Generation Increasing Sales Conversion Additional Sales Channels Increasing the Average Value of Each Sale Learn when to raise the price Cross-Selling The Up-Sell Increasing the Frequency of Repeat Sales All 4 instructional books in the Understanding Business & Management series are included with your Business Sense for Managers training, along with companion audio recordings on key concepts.

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Book 4 Lowering Costs The Different Types of Costs The Cash Flow Problem Controlling Variable Material Costs Controlling Variable Labor Costs Designing your Workforce for the Unknown Controlling Fixed Costs (aka Base Costs or Overhead) The Cost Reducing Process All 4 instructional books in the Understanding Business & Management series are included with your Business Sense for Managers training, along with companion audio recordings on key concepts.

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